Becky Battice, Assistant Service Manager at South Richmond CDJR, believes the key to great service is treating every customer like family. For her, that means listening, being honest, and going the extra mile to ensure every driver leaves feeling confident and cared for. From remembering a returning customer’s name to clearly explaining repairs without jargon, Becky’s people-first approach has built deep trust across the dealership. She knows that small gestures—like checking in after service or taking time to explain an issue—can make all the difference. “When customers leave happy,” Becky says, “knowing they can trust us and that they have a vehicle that’s going to last, that’s what it’s all about.”
Becky’s philosophy is simple: trust grows from genuine relationships. Remembering faces, asking about families, and listening closely make every customer feel valued.
By explaining repairs in everyday language, Becky helps customers understand their vehicles—and feel confident in their decisions.
From a friendly greeting to a quick check-in call, little acts of care turn one-time visitors into lifelong customers.
“You have to be honest and treat them like family for them to be happy.”
Becky Battice
At South Richmond CDJR, service isn’t just about cars—it’s about people. Assistant Service Manager Becky Battice has spent years building trust one conversation at a time. “When customers leave happy,” she says, “knowing we did everything we could for them and that they have a vehicle that’s going to last, that’s what it’s all about.”
For Becky, every customer deserves to feel like part of the family. That means being greeted with a smile, treated with respect, and supported throughout their service experience. It’s not a marketing slogan—it’s a mindset that shapes every interaction at South Richmond CDJR.
One of Becky’s most effective tools for building trust is clear communication. “All people want is someone to hold their hand because they don’t understand what’s wrong with their vehicle,” she explains. Instead of relying on technical jargon, she takes time to walk customers through the issue in plain language. When people understand what’s happening and why, their comfort level increases—and so does their confidence in the service team.
Becky’s approach turns potentially stressful moments into opportunities for reassurance. “Once you explain it to them and you’ve held their hand, they’ll understand. They’re happy,” she says. “You have to be honest and treat them like family for them to be happy.”
Becky believes the smallest gestures often make the biggest difference. She makes a point to remember returning customers, asking about their families or how a previous repair is holding up. These personal touches show customers that they’re more than a transaction—they’re part of the South Richmond CDJR community.
It’s this attention to detail that keeps customers coming back. Whether it’s a simple “How have you been?” or taking an extra minute to check in after a visit, Becky’s care extends far beyond the service bay.
To Becky, “family” means showing up for each other—customers and coworkers alike. “We laugh, we joke, we’re there for each other,” she says. “We literally are like a family.” That culture of mutual respect and camaraderie translates directly into the customer experience. When a team operates with empathy, that warmth naturally extends to everyone who walks through the doors.
At South Richmond CDJR, that family feeling is more than a philosophy—it’s a promise. It’s what transforms a service appointment into a trusted relationship and a routine visit into an experience customers actually look forward to.
Becky’s story is a reminder that great service starts with great people. Her “family-first” approach has built lasting trust and turned customers into friends. Whether you’re in for routine maintenance or a major repair, South Richmond CDJR is ready to welcome you with honesty, respect, and care—just like family.
Becky and the team believe customers should feel comfortable and cared for, not rushed or pressured. Treating customers like family builds long-term relationships based on trust and respect.
By explaining repairs clearly, using everyday language, and taking time to answer questions, the service team ensures every customer leaves understanding their vehicle and feeling confident in their decisions.
Her focus on personal connection—remembering names, checking in after visits, and being honest about what’s needed—sets her apart. She sees every interaction as a chance to help, not just to sell.
Absolutely. Whether it’s a new model or a reliable used car, South Richmond CDJR’s service team works with care and transparency, ensuring every customer drives away safe and satisfied.
Expect a warm welcome, honest communication, and a clear understanding of your vehicle’s needs. From the moment you arrive, the team treats you like part of the South Richmond family.
Experience the difference of true family-style care at South Richmond CDJR. Visit us today or schedule your next service appointment with Becky Battice—and discover why customers keep coming back to the people who treat them like family.
